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21 years of commitment Why the festival and Swiss Post have more in common than the colour yellow
Swiss Post has been the official partner of the Locarno Film Festival since 2002. What began as logistics sponsorship has now turned into a broad, cultural commitment to cinema. And the thing that has remained unchanged since the very beginning: the love of culture as a driving force.
2002 was the first time that festival goers were able to take Postbuses between the screening rooms and the Piazza Grande. Anyone who’s ever been caught in a sudden downpour at the festival before (and there have been more than a fair share of these over the past two decades) will appreciate just how valuable this service is.
Today, visitors can still leave their cars behind for the duration of the event and enjoy the film festival to the full thanks to the PostBus shuttle service.
All about culture since 2002
A passion for cinema has been the driving force since day one. Thanks to the commitment of Swiss Post, a film project created as part of the Expo.02 National Exhibition was screened in Locarno in its very first year (find out more here: https://www.ex-expo.ch/detail/onoma).
Today we are sponsoring the BaseCamp and Valentin Merz’s art project, where postcards take center stage and we see a lot of enthusiasm for Swiss Post. Over the course of the festival, BaseCamp offers young artists and film makers a place where they can channel the energy of the 76th Locarno Film Festival into making their ideas a reality. Find out more about all the different ways we are committed to culture.
Seeing every year how enthusiastic people are about the atmosphere on the Piazza Grande – whether on a hot summer’s evening or during a downpour, with everyone hurrying to put their raincoats on.
Melanie Schmid is Head of Live Communications at Swiss Post
